Senior Data Analyst

Our client is seeking an experienced Marketing Digital Data Analyst to support business growth through the efficient and effective use of audience data, provide digital analytics subject matter expertise, and take responsibility for the processes and systems used to collect, process and interpret our audience data and provide data services to the wider business, such as data segmentation and quantitative analysis. As part of this, you will deliver an analytics strategy, ensuring that we have the leading-edge audience measurement and analytics capabilities to influence key decisions.

Responsibilities:

• Implementation of a consistent approach to digital data collection for analytics, managing both liaison with development teams, external contractors and hands on configuration.
• Lead the use of digital analytics across the business, across all teams and seniorities
• Provide key analytical support to business initiatives
• Control the use of insight across the business, to ensure consistency and accuracy in understanding data driven outcomes
• Seek to democratize data through the user of visualizations, and operationalizing key datasets
• Provide marketing teams with support on campaign planning and delivery
• Use audience data to support the subscriptions team and provide key client reporting and insights

Knowledge:

• Experience and confidence in working with web analytics
• Understanding of market segmentation, marketing requirements and restrictions
• Experienced with the following technologies:
  • Web analytics and tag management (ideally Adobe Analytics and Launch but others will be considered)
  • Data segmentation & selection (Faststats or Alterian / DMP)
  • Data visualizations (Tableau, Qlik or Power BI)
• Experience of preparing for and presenting to senior leaders

If you are proactive and ready to join a team that is passionate about data, then get in touch ASAP.