Marketing Analyst

Our client, one of the UK's largest media companies, is looking for an experienced analyst to join their prestigious data team. Their company is ruled by data, with every decision being backed through consultation with their own data experts across marketing, content and operational data teams. This role will be in their marketing team, encompassing a massive number of well-known brands.

Day to day you will:

• Encourage data-driven business change by delivering concise and inspiring insight to the marketing team, translating data clearly to communicate insights to our stakeholders
• Develop and maintain visualisations of business performance for ad-hoc and BAU
• Use customer segmentation and various data indicators to identify key customers to target
• Make recommendations which drive loyalty and improve retention to ensure the business is making data-led decisions

Technical Skills:

• You utilise SQL to manipulate and process large data sets to enable concise reporting and analysis (through data warehouses like GBQ/AWS)
• You'll love the challenge of visualising data in a meaningful and actionable way (using tools like Tableau/Looker/Data Studio), pioneering new techniques
• You'll enjoy presenting and communicating detailed analysis to non-technical stakeholders, knowing how to convince different audiences (using tools like Powerpoint, Google Slides, Tableau Story)
• Good understanding of digital audience measurement, journey analysis and A/B testing methods, customer data and how to utilise them all together (using tools like Google/Adobe Analytics, Optimizely)

If you love data and would like to join this dynamic data team, then get in touch ASAP!